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John Davis is a Digital Media Strategist In New Orleans, LA
John Davis's Bio:
John Davis's Experience:
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Adjunct Instructor at Loyola University in New Orleans
August 2015 - Present | New Orleans, LAAdvertising Media Planning CMMN A313: Focusing on the study of paid media planning and research as it relates to the overall advertising and marketing process. Specific areas covered include advertising industry roles and terminology, advertising and media research as well as the selection and evaluation of satellite, cable and broadcast TV, terrestrial radio, digital audio, social media, newspapers, magazines, outdoor and out-of-home advertising, digital video, search engine marketing, and digital display advertising.
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Director of Audience Targeting at NOLA Media Group
August 2014 - November 2015 | New Orleans, LAConsulted with clients to customize multimedia campaigns including display advertising, extended reach networks, video, mobile apps, SEM, SEO, social media, and print media. Partnered with advertisers to provide advice, direction, set expectations, determine appropriate KPIs, and recommend a comprehensive strategic solution including creative and targeting.
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Director, Program Marketing at WebMD
October 2013 - August 2014Fostered internal and external partnerships. Hired, trained, and coached a team of product managers and marketing managers to drive repeat visits, time spent, page view consumption, social sharing and other engagement metrics for sponsorship products. Championed data-driven projects with clients, executives, cross-functional teams and vendors. Applied critical thinking and passion for the user experience to develop compelling user engagement campaigns that leveraged SEO, social media, e-mail, broadcast-quality video, Web and mobile platforms.
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Senior Audience Engagement Strategist at WebMD
April 2013 - October 2013Oversaw the adoption of new products for traffic projection and on-site user engagement campaigns. Provided leadership for staff and vendors to navigate priority and resource conflicts. Developed content strategies for WebMD, a Comscore top 50 Web site. Presented content across the WebMD digital network serving 138 million monthly unique users. Maintained the audience engagement roadmap, including new initiatives and capabilities for developing audiences across platforms. Increased on-site video viewership by 54% using audience segmentation strategies. Guided editorial, marketing, design and product development activities to consider SEO best practices. Used Hitwise and Google Webmaster tools to research competitive set and benchmarked performance. Calculated ROI and opportunity costs to compare growth tactics.
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Associate Director, Audience Engagement at WebMD
December 2005 - March 2013Selected content to appear on internal search, channels, mobile, home page, social media and in 40 e-mail newsletters. Increased contracted traffic delivery by 44% year-over-year. Ensured all programs met monthly goals in a fast-paced, high-volume environment. Chose content and monitored results for content partnerships with Psychology Today and Men's Health (Hearst). Initiated content development informed by SEO opportunities. Oversaw the development of a suite of reporting tools to measure traffic growth, make projections and reveal audience insights.
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Assistant Vice President, E-commerce at Merrill Lynch
January 2002 - December 2005Managed digital communications for transition from Invesco/AMVESCAP Retirement to Princeton Retirement Group, a Merrill Lynch subsidiary. Created four informational and e-commerce Web sites to serve consumers, employer clients and distribution partners. Used consumer personas to guide content and product development. Boosted consumer Web site engagement by 50%. Implemented multiple consumer-facing e-mail newsletter programs and managed relationship with e-mail service provider. Led staff training for digital product launches, receiving high praise for written and in-person communications.
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Senior Producer at Homestore.com
November 1999 - December 2001Developed engaging Web products serving 8 million monthly users. Monitored and controlled expenses and deadlines. Managed editorial, art and technical staff in producing content and tools for three Web site channels. Aligned content development to support external partnerships. Integrated interactive tools from DealTime, Smarthome and Active Buyers Guide to support $1M+ in incremental revenue. Interpreted Web analytics and market research to support business development and product management activity.
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Web Content Manager at YouDecide.com
May 1999 - November 1999Served as digital specialist for product management and product development teams at YouDecide.com (formerly Consumer Financial Network). Developed customized messaging and user experiences based on each user's household income. Developed and launched digital products for auto finance, consumer credit and home insurance offerings. Coordinated engineering, art, legal and marketing resources to launch more than a dozen products in six months.
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New Media Editor at Southern Progress Corporation
May 1994 - May 1999Created digital products for five magazines, a book publishing company and related businesses. Brands included Southern Living, Cooking Light, Coastal Living, Progressive Farmer and MoversXPress. Initiated and maintained content partnerships with BellSouth, CNN and Infoseek. Expanded audiences using message boards and live online events. Launched e-mail newsletter programs for diverse audiences. Managed relationships with vendors and distribution partners MSN and Pathfinder.com.
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Staff Writer at The Birmingham News
May 1993 - April 1994Wrote news and features for the state's largest daily newspaper in Birmingham, Alabama.
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Staff Writer at Daily Citizen
August 1992 - April 1993Covered breaking news, politics, government and education for a daily newspaper serving Northwest Georgia.
John Davis's Education:
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Loyola University New Orleans
1988 – 1992BAConcentration: Mass Communications -
Montgomery Academy
1984 – 1988
John Davis's Interests & Activities:
WebMD, audience development, audience engagement, personalization, mobile Web, Atlanta, Digital media, OAS, content discovery